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  • Our Practice
    • Who We Are
    • What Sets Us Apart
    • Meet Our Doctors
    • Meet Our Dream Team
    • The History Of Our Practice
    • Our Technology
    • Community Involvement
    • Research & Publications
    • Patient Smile Gallery
    • Patient Reviews
  • Orthodontics
    • Braces
      • Types of Braces
      • Braces For Kids
      • Braces For Teens
      • Braces For Adults
      • Braces FAQ
    • Invisalign
      • About Invisalign
      • Invisalign For Kids
      • Invisalign For Teens
      • Invisalign For Adults
      • Invisalign FAQ
    • Other Treatments
      • Two-Phase Treatment
      • Airway Orthodontics
      • TMJ/TMD Treatment
      • Surgical Orthodontics
      • Pre-Surgical Orthodontics
      • Interdisciplinary Orthodontics
      • Common Appliances
    • Resources
      • Brushing, Flossing & Home Care
      • Eating with Braces
      • Playing Sports
      • Retainers
      • Emergency Care
      • Expander Troubleshooting
      • Ortho FAQ
  • Patient Resources
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World-Class Smiles, Crafted by Hand & Heart

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Local, Family-Owned & Award-Winning Orthodontic Care in Santa Cruz

Welcome to North Coast Orthodontics, where every smile is thoughtfully crafted with precision, artistry, and heart. As a locally owned, husband-and-wife practice, Dr. Schabel and Dr. Chan bring 20 years of experience serving families across Santa Cruz County with care that’s elevated and personal.

Whether you’re an adult exploring Invisalign®, a teen ready for braces, or a parent seeking early treatment for your child, our team is here to make the process simple and comfortable. Using advanced technology like 3D digital scanning and custom treatment planning, we focus on efficiency and a better patient experience from start to finish. From your complimentary evaluation to your final results, you can expect honest guidance, flexible options, and a team that truly values your time, comfort, and trust.

We invite you to schedule a complimentary consultation at our Capitola or Scotts Valley office today for expert-led, local orthodontic care.

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What Sets Us Apart

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Family Owned & Operated

Dr. Brian & Dr. Vivian are a husband-and-wife team of orthodontists.

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Experts in Invisalign Treatment

As the only Diamond+, Top 1% Invisalign provider in the Monterey Bay, we have successfully treated thousands of patients using aligners.

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Same Price for Braces & Invisalign

We make it easy for you to decide on treatment by keeping both the same price!

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Extensive Research & Publications

Dr. Brian’s thesis on Smile & Facial Esthetics has been published in many scientific papers.

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Strong Community Involvement

We’re proud to support our community through initiatives like Spread the Aloha and giving back to local heroes who make a difference every day.

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Virtual Visits for Busy Schedules

Skip the trip and receive personalized care remotely for your comfort and convenience.

Actual patients treated by Dr. Schabel & Dr. Chan

The North Coast Signature Smile

At North Coast Orthodontics, we blend the art and science of orthodontics to create results that are beautiful, functional, and designed around your unique features and goals. With our emphasis on non-extraction, broad smiles, facial symmetry and proportion, lip support, and tongue and airway space, every detail is thoughtfully considered. Our signature smiles reflect a harmonious balance between esthetics and function.

Explore Our Approach to Smile Design

Two Orthodontic Office Locations. One Trusted Experience.

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Our Capitola Office: Coastal, Relaxed & Convenient

Coastal and relaxed. Conveniently located in the heart of Santa Cruz county, directly across from the Capitola Mall on 41st Avenue.

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Our Scotts Valley Office: Modern, Efficient, & Community-Focused

Modern and community-focused. Conveniently Located on Mount Hermon Road near the intersection of Scotts Valley Drive.

Take Me to the Mountains

Meet the Smile Experts

Behind every great smile is a team that truly cares. At North Coast Orthodontics, our doctors and team members bring a unique balance of clinical excellence and personal connection.

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Dr. Brian Schabel

A leader in smile esthetics, Dr. Schabel blends artistry with advanced orthodontic techniques. He is a published orthodontic author and co-founder of the Paradigm Orthodontic Study Club, with memberships in several leading dental and orthodontic organizations. Having lived here since 1989, Dr. Schabel grew up in Santa Cruz, and his deep roots in the community give him a genuine understanding of the families he serves.

Learn More About Dr. Schabel
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Dr. Vivian Chan

Known for her compassion, intellect and attention to detail, Dr. Chan is an active member of several leading dental and orthodontic organizations and serves as a role model for many women in the Santa Cruz community. Her research on temporomandibular joint disease in women was presented at the American Association of Orthodontists International Conference, reflecting her commitment to evidence-based care and innovation.

Learn More About Dr. Chan

Meet the North Coast Orthodontics Dream Team

Guided by our mission of crafting beautiful smiles by hand and heart, we take the time to listen to each patient’s goals, provide honest guidance, and deliver an experience that is efficient, comfortable, and uplifting from start to finish. We believe in treating every patient like family, and we do that by combining advanced orthodontic care with a warm, welcoming environment that respects your time, supports your needs, and makes every visit enjoyable.

Learn More About Us
North Coast Orthodontics Team

Comprehensive Orthodontics for All Ages

We believe every smile is unique, which is why we offer a full range of orthodontic solutions for kids, teens, and adults that are tailored to your goals and lifestyle.

Modern Braces Treatment

Our orthodontic practice offers advanced braces options, including traditional metal, clear or self ligating bracket systems in conjunction with biocompatible archwires. Each treatment is designed for comfort, efficiency, and precision. Plus, with same-day starts available, you can begin your journey to a confident, beautifully aligned smile without a wait.

View Our Braces Options

Invisalign® Clear Aligners

We offer Invisalign® treatment for all ages, including Invisalign® First for kids, Invisalign® Aligners for teens, and Invisalign® for adults. These clear aligners provide a flexible, discreet way to straighten your smile. With same-day scans available for added convenience, you can begin Invisalign® treatment right after your complimentary evaluation with us.

Discover the Benefits of Invisalign®

Early Orthodontics for Kids

We provide early (phase 1) orthodontic treatment designed to guide jaw growth and create space for developing smiles in children. By addressing concerns early, our team can help simplify future treatment. We take a gentle, personalized approach to ensure kids feel comfortable while setting the foundation for long-term oral health.

Explore Phase 1 Treatment

Custom Retainers

Once orthodontic treatment is complete, wearing a retainer is 

key to maintaining your results. We provide custom Hawley and clear retainers. With our various options for retainer replacement and complimentary retainer check visits, ongoing care is simple. We’re also happy to help with your retainer needs, even if you are new to our office.

Learn More About Retainers

Other Treatments

Outside of traditional orthodontics, we also offer surgical and pre-surgical orthodontic care, interdisciplinary care, TMJ/TMD treatment, and professional teeth whitening. Through interdisciplinary care, we collaborate with other specialists such as your dentist, oral surgeon, and periodontist to help achieve the best possible treatment outcomes.

Upgrading
Your Smile
is Easy

We know life is busy, which is why we’ve made it easy to get started with advanced, proven orthodontic care backed by years of successful results and a commitment to exceptional service. Whether you’re just exploring your options or ready to begin treatment, schedule your complimentary consultation in Capitola or Scotts Valley and let our team guide you every step of the way.

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Get Started On
Your New Smile

The first step toward achieving a beautiful, confident smile is to request an appointment with us!

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See Why Santa Cruz Has Trusted Us for Over 20 Years
Reviews
Rita S.
My daughter had a great experience here. She liked using Invisalign and was grateful she had the option to do it in place of traditional braces. The appointments were fast and easy to fit in before school. Overall a great experience.
Response from the owner:Thank you for your fantastic feedback, Rita! We're delighted to hear you had a great experience and that our facility met your expectations. We look forward to welcoming you and your kids back soon!
LWD
We just finished up several years of treatment between our two kids with North Coast Orthodontics. Thats means we were visiting the office fairly consistently for around 13 years! All along the way it has felt like more than a Doctor/Patient relationship. Our kids were met with warmth, humor and respect. Both of our children were very anxious at various times over the course of their treatment and every time the doctors and staff always honored what they needed to feel good about the next steps. And, their teeth look amazing!
Response from the owner:Thank you for your wonderful feedback! We’re thrilled to hear that both of your children felt supported throughout their treatment. It’s our pleasure to provide a caring environment and achieve such fantastic results. --- North Coast Orthodontics 1830 41st Avenue Capitola, CA 95010 (831) 427-2237 https://northcoastortho.com/
Jennifer B.
We can’t say enough about our experience with North Coast Orthodontics! Doctors Schabel and Chan and their staff were always friendly and kind. They thoroughly explained each step in the process from the braces to the retainers. Our daughter’s smile is stunning! We highly recommend North Coast!😁
Response from the owner:Thank you, Jennifer! We're thrilled to hear about your positive experience with Dr. Schabel, Dr. Chan, and our team. It's wonderful to see your daughter's stunning smile. Your recommendation means a lot to us!
jennifer M.
I got braces as an adult. My complimentary visit was nerve wrecking but the team eased my mind and I got braces. It took less than 2 years for my teeth to straighten and I’m blown away. The service with North Coast Orthodontics was exceptional. I highly recommend this place!
Response from the owner:Thank you for your wonderful feedback! We're thrilled to hear that our team helped ease your nerves and that your braces journey exceeded your expectations. Your recommendation means a lot to us!
Chelsea M.
I am 47 years old and I finally got adult braces (Invisalign) and I can’t speak highly enough of my experience with Dr. Schabel, Dr. Chan, and the whole staff at NorthCoast Orthodontics. Everyone is so professional and knowledgeable, the office is clean and relaxing. You can tell the employees are taken care of because everyone seems happy and helpful. The cost of everything was much cheaper than the other two quotes I got from local orthodontists and the best part was how willing they are to work with your finances. This flexibility combined with how comfortable I felt in the office made the experience amazing. It truly feels like they are here to help people and we’re lucky to have them in our community.
Response from the owner:Thank you, Chelsea, for your wonderful feedback! It’s great to hear about your positive experience with our team. We strive to provide comfortable care and flexible financial options. Your support means a lot to us!
Luke P.
Friendly staff and paid close attention to detail throughout the Invisalign process. Clean and professional office!
Response from the owner:Thank you, Luke! We appreciate your kind words about our attentive staff and clean environment. It's wonderful to know that your Invisalign experience was positive. We look forward to seeing you at your next appointment!
Cheryl W.
North Coast Orthodontics is great! The staff is really friendly and three of my children have received great care from them. Thank you, North Coast!
Response from the owner:Thank you Cheryl for trusting us with your family's orthodontic treatment. We are lucky to have patients like you all. -Team NCO
Thien M.
North Coast has been helping two of my kids with braces and Invisalign. Drs Chan and Schabel are very kind and have tons of experience. They are flexible and very willing to adjust to our changing needs. Their staff is welcoming, friendly, and professional. I certainly recommend them for your orthodontic needs.
Response from the owner:Thank you for your wonderful review! It's great to hear that your children have had positive experiences with Drs. Chan and Schabel. We appreciate your recommendation and look forward to continuing to meet your orthodontic needs.
Ahmad Rezaei M.
We’ve had a great experience with North Coast Orthodontics. My son started his treatment about six months ago, and it’s still ongoing. The team is very caring, professional, and always makes him feel comfortable. The clinic and treatment areas are extremely clean and hygienic. They’re also very accommodating, they’ve fixed his broken braces a couple of times and even squeezed us in the same morning when I called. We truly appreciate their responsiveness and excellent care. Highly recommend!
Response from the owner:Thank you for your kind words, Ahmad! We're delighted to hear about your son's positive experience with our caring team. Your appreciation of our responsiveness and clinic cleanliness means a lot to us. We look forward to continuing his treatment!
Oscar R.
I’ve had a great experience so far at North Coast Orthodontics in Santa Cruz with Dr. Schabel and his team. From the moment I arrived, everyone was welcoming, professional, and attentive, which immediately made me feel comfortable. Dr. Schabel took the time to explain the process clearly and made sure my questions were answered, which I genuinely appreciated. Jenny, who helped prepare me for my braces, was kind, patient, and reassuring throughout the appointment. I had the top braces placed today, and the entire visit felt smooth and well organized. It’s clear the team truly cares about their patients and the quality of their work. I’m grateful for the care I’ve received so far and look forward to continuing treatment, including getting the bottom braces in about six months. I would confidently recommend North Coast Orthodontics to anyone considering orthodontic care.
Response from the owner:Thank you for your wonderful feedback, Oscar! We're thrilled to hear about your positive experience with Dr. Schabel and our team. Your comfort and satisfaction are our top priorities. We look forward to continuing your treatment!
kaili R.
We have been seeing North Coast for all three kids and have had great treatment for years, consistently. The staff from the front desk to the treatment area are all very friendly & helpful. I appreciate the doctors taking our kids needs into consideration & always working w us.
Response from the owner:Thank you for your wonderful feedback! We're delighted to hear that your family has consistently received great treatment from our friendly team. Your appreciation for our doctors means a lot. We look forward to continuing to serve you!
Michael W.
North Coast and Dr. Schabel have been fantastic helping us navigate through a long process of braces and Invisalign with our two children. We highly recommend and thank them for all their help. The results and smiles are fantastic!
Response from the owner:Thank you, Michael! We're thrilled to hear about your positive experience with our team. Your recommendation means a lot to us, and we're delighted that your children are enjoying their new smiles!
Brooke S.
I had wavered most of my life about whether I should spend the money to fix the spaces in my teeth. I have to say, it was worth every penny—and the time flew by. If you’re on the fence, I highly recommend taking the leap and investing in yourself and your smile. This office is phenomenal, and I’m so thankful for the care they took with my smile. I am forever grateful.
Response from the owner:Thank you for your wonderful review! We're thrilled to hear that you found value in your investment and appreciated our team's care. Your smile transformation is our priority, and we’re grateful for your trust!
Rob H.
This office has been very kind, friendly and flexible with scheduling. Both of my kids have gone here and have been happy with their treatment.
Response from the owner:Thank you for your wonderful feedback! We're delighted to hear that your kids have had positive experiences with us. Our team is committed to providing friendly and flexible care for all our patients.
Jessica Z.
We had a great experience with NorthCoast Orthodontics! Highly recommended. We had 2 kids with Invisalign and 2 different experiences of ensuring they are using them appropriately. Overall, we are very happy with Invisalign and NorthCoast!
Response from the owner:Thank you, Jessica! We're thrilled to hear about your positive experiences with Invisalign and our team. Your recommendation means a lot to us. We look forward to continuing to support your family's orthodontic journey!
Visit One of Our Convenient Locations

Whether you visit our Capitola or Scotts Valley office, you can expect the same friendly team, advanced technology, and personalized orthodontic care that we’re known for.

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Capitola, CA

Scotts Valley, CA

Location

Scotts Valley, CA
  • 223 Mt. Hermon Rd, Ste. A
    Scotts Valley, CA 95966
Capitola, CA
  • 1830 41st Ave.
    Capitola, CA 95010

Call / Text

  • (831) 427-2237
  • (831) 427-2237

Contact Hours

Scotts Valley, CA
Monday 7:30am – 4:30pm
Wednesday 7:30am – 4:30pm
Thursday 8:00am – 5:00pm
 
Capitola, CA
Monday 8:00am – 5:00pm
Tuesday 7:00am – 4:00pm
Wednesday 7:30am – 4:30pm
Thursday 7:00am – 4:00pm
Friday 8:00am – 12:30pm
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