Our Difference

At North Coast Orthodontics, we work hard to treat our patients the same way we ourselves would like to be treated: with respect, professionalism, and sensitivity toward our needs. We understand the expectations of the patients and families we serve, and we do everything we can to make sure each patient has an exceptional experience at our practice.

As a team, we promise to:

  • Do a good job! From the moment you enter our practice, we want you to feel comfortable, welcome, and appreciated. We are here for you, and it’s our goal to build your trust in us so we can help you smile.
  • Be efficient with your time and money. We know you have a busy schedule, and we don’t think your appointments should interfere with your life. All of our appointments are appropriately scheduled so you will spend less time in the waiting room and dental chair, and more time out enjoying the things that make you smile.
  • Provide an office environment that is friendly, inviting, and professional. Your comfort is important to us, and because we work with patients of all ages and from a variety of backgrounds, we recognize that each person who visits our practice has unique needs and expectations.

We look forward to working with you, and to being a part of this wonderful, life-changing experience. Please feel free to contact our practice and request a free orthodontic consultation. Your lifetime of happy smiles starts here

Our Values

  • We are honest and ethical in everything we say and do — no exceptions.
  • We will find out what your expectations are, and exceed them.
  • We will respect you as an individual.
  • We take pride in our work and are driven by the pursuit of excellence.
  • We are a family, and we will care for you as one of our own.
  • We take our business seriously and always conduct ourselves as professionals.
  • We educate our patients and keep them informed about their progress.
  • We listen to our patients and elicit their questions, concerns, and feedback.
  • We will provide positive reinforcement and will find solutions to problems; we are here to help and encourage, not to lecture or condemn.
  • We support our community.
  • We will be the highlight of your day.
  • We work hard and have fun while doing it.
  • We will make a lasting impression.

About Us

At North Coast Orthodontics, nestled in the heart of Capitola, CA, our practice stands out as a beacon of personalized and compassionate orthodontic care. Driven by the ethos of family values and community-centric service, our practice is proudly family-owned and operated, with Dr. Brian Schabel calling Santa Cruz his home since 1989. This deep-rooted connection to the area has cultivated a warm, welcoming environment that extends to every patient who walks through our doors.

The unique collaboration between Dr. Brian J. Schabel and Dr. Vivian H. Chan, a dynamic husband and wife team, brings a harmonious blend of expertise and empathy to our practice. Together, they have created an atmosphere where patients feel genuinely cared for, understood, and prioritized. This partnership not only enhances the quality of care but also enriches the patient experience, making every visit feel like coming home.

Our commitment to the community extends beyond orthodontic care. We have proudly donated free ortho treatment to those in need, reflecting our dedication to giving back and fostering smiles that can change lives. This initiative is a testament to our core values of compassion and generosity, aiming to make a lasting impact on the lives of individuals and the broader community.

Dr. Schabel’s extensive research and publication of numerous scientific papers on smile and facial esthetics underscore our practice’s foundation in cutting-edge scientific knowledge. His thesis on Smile & Facial Esthetics not only informs our treatment approaches but also ensures that our patients benefit from the latest advancements and insights in orthodontic care.

At North Coast Orthodontics, we are more than just an orthodontic practice; we are a family dedicated to creating the most beautiful smiles in the world, crafted with both hand and heart. Our unique blend of professional excellence, innovative solutions, and community involvement sets us apart, making us a cherished part of the Santa Cruz community.